Climate change and sustainable solutions have been one of the main topics at Almedalen, and it has been great to hear proposals for solutions from companies, politicians, researchers and other experts. But in a democratic forum like Almedalen , what about public opinion and knowledge about climate change in Sweden? And what is the role of the media? This was discussed at the Kantar/SIFO seminar yesterday afternoon.

The days of climate denial are apparently over. Only 3% of the 2100 respondents do not believe that humans have any impact on the climate. Having just attended the European Commission seminar entitled "Disinformation - is Europe in an information war?" this was something that was good to hear.

But despite the widespread belief that we have an impact on the climate, it is not clear how. One of the most interesting questions asked people to identify the two biggest sources of emissions. While 83% identified industry, only 43% identified transport - despite it being the second largest source of emissions in Sweden. A third also said that aviation is one of the two biggest sources of emissions.

I will leave Almedalen with the hope that there is broad support among businesses and other social actors to find solutions to our increasing climate impact. But the Kantar/SIFO seminar also showed the need for media reporting that not only highlights climate impacts, but also puts them in context. Much more knowledge is needed about who the biggest sources of greenhouse gas emissions are - because how else are we going to reduce them?