June 17, 2025
ZeroMission is once again in Almedalen to put climate benefits on the agenda. But what do we think will be the biggest talking points of the year? Here you can read Henrik's, Ida's, Maria's, Fanny's, Johan's and Jimmy's hottest tensions.
Ahead of Almedalen this year, I believe that the green transition will come into even clearer focus - but with a new, more concrete tone. We have left the big visions behind; now we are looking for tools, collaboration and systemic change. Especially in the energy sector, where industrial pressures are increasing and the need for both electricity and a stable regulatory framework is becoming more acute.
I also think that the new EU proposal - the OMNIBUS Directive - will create a lot of excitement during the week. The fact that there is now a possibility to postpone certain CSRD reporting requirements is both a relief and a frustration. Many companies have already invested time and resources in adapting - and are now asking themselves: was it all for nothing? At the same time, the work has strengthened internal competences, promoted cross-functional collaboration and moved sustainability issues higher up the agenda.
Another exciting development - and clear trend - is that sustainability is increasingly seen as a shared commitment rather than just a competitive advantage. More companies are realizing that they cannot drive the transition alone. Real change requires collaboration, both internally and across organizations. We are now seeing an increased openness to partnerships that cut across sectors - sharing data, resources and knowledge. This shift from individual responsibility to joint co-creation can be a key driver of the future transition.

Jimmy Jensen, Climate Strategist at ZeroMission
My prediction for this year's Almedalen Week is that sustainability and climate change will once again take centre stage - particularly in relation to security of supply, energy security and green industrialization. The question is no longer whether we should change, but how we do it in a way that is robust, fair and sustainable. It is a discussion that engages business, politics and civil society, and requires concrete solutions rather than visions.
I hope that biodiversity and a more systematic approach to ecosystem services will receive more attention this year. The climate transition cannot happen without safeguarding nature's own life-supporting functions - but this aspect is often overlooked.

Fanny Elfgren, climate strategist at ZeroMission
My prediction for Almedalen is that climate and energy issues will be a major focus again this year. But I also see that the world situation with war, defense and Trump will shape Almedalen Week 2025. The shadow of a continued war in Ukraine, Donald Trump's return to the White House and Sweden's new role in NATO permeate this year's program.
Many voices are speaking openly about the concerns that Donald Trump's new term in office poses for the global security order. This is reflected in several seminars, where Swedish defense and security policy is put under the microscope in the light of a less predictable United States.
It's scary that in 2025 we need to focus on war and armament, when we should be discussing the climate, biodiversity, schools, healthcare and other societal issues. That said, I look forward to attending several exciting seminars, including " Green Claims are coming - what challenges will you see?" which is about companies' ability to talk about climate benefits, biodiversity in this context. And of course our own seminar together with EcoOnline, Wednesday 09.15-10.00 where we talk about challenges in sustainability reporting.

Maria King, Sales Manager at ZeroMission
My hope for this year's Almedalen is that more and more people will understand that everything is connected. Without working on climate, sustainability reporting and protecting our nature and biodiversity, growth, welfare and not least geopolitical stability will not last. This is exactly what we are starting to see with increased inflation and new wars in search of securing natural resources and minerals.
I think this year's week will be overshadowed by geopolitical instability with Israel's and Russia's wars, China's rearmament and a US that has completely lost its grip. This means that the issues that I think should be absolutely most important for long-term prosperity and future generations will be put on the back burner, even though we are in an extremely critical time for the climate as we are on the brink of irreversible tipping points and emissions in Sweden are increasing instead of decreasing.
My advice is to really take advantage of the great opportunity for knowledge and experience sharing that Almedalen provides and broaden your perspective by listening in on something completely new and learning about their challenges and progress.

Henrik Juhlin, CEO at ZeroMission
As Almedalen Week gets underway this year, it is clear that the present is setting the agenda. Our main prediction is that energy and security issues will dominate - both in terms of the geopolitical situation and the increasing pressure on Europe's energy supply. At the same time, it is hard to avoid a worrying trend: US pressure on the EU to tone down sustainability ambitions, which risks undermining key climate goals. This is why it is even more important that sustainability issues are given a clear and high profile during the week.
We foresee that energy, security, climate and EU regulation will be the most prominent themes on the ground - and it is at the intersection of these issues that the really interesting conversations will occur.
A special tip: don't miss our dedicated seminar on the link between energy and climate calculations. It's a hot topic that concerns not only sustainability strategists, but anyone who wants to understand the future demands of data-driven climate decisions in a rapidly changing energy landscape.

Johan Hodell, Group Manager Computation and Strategy Team at ZeroMission
This is my third time at Almedalen this year, and as in all previous years, I am very much looking forward to all the interesting conversations and the opportunity to make contacts. I see Almedalen as a week-long speed-dating for the business community - it's always really nice. And I love Gotland.
My prediction is that security and sustainability will become even more intertwined, and that this will be reflected in this year's talks. In order for us to be strong as a nation in the event of crises, we must, for example, secure a food supply that is not dependent on imports. Today, Sweden is self-sufficient in only about 50% of what we consume ourselves. At the same time, agriculture needs to become more resilient to withstand disruptions caused by climate change, and this is where our expertise in climate calculations and carbon sequestration comes in handy in the debate.
My hope is that there will be room to discuss how nature-based climate solutions can be more widely used. I think that technical solutions for carbon sequestration often take up too much space, even though they do not exist in practice, or exist but on a vanishingly small scale. We cannot afford to wait. To deal with our debt of existing carbon waste we have released into the atmosphere, we need to act now. Now, or preferably yesterday.

Ida Åberg Berzén, climate strategist and communicator at ZeroMission
ZeroMission is on site in Almedalen for roundtables, dinners, mingling and our own seminar together with EcoOnline and participation from Stone Vault Staffan Söderberg.

See you in Visby!