Measure, reduce, and capture carbon dioxide – a comprehensive climate strategy for businesses

April 15, 2026

The climate crisis requires more than just good intentions. It requires a strategy that actually works—scientifically, commercially, and in a timely manner. Since 2006, ZeroMission offering companies exactly that, based on a three-part approach: measure, reduce, and offset. That’s what we call a comprehensive climate strategy.

Step 1: Measure – understand your actual climate impact

You can’t manage what you don’t measure. The first step in the model we offer you and your company is therefore to map your company’s emissions across your entire operations—Scope 1, 2, and 3. This includes direct emissions, purchased energy, and indirect emissions throughout your value chain, from raw materials to transportation and end-use by customers.

Climate calculations are performed with high data quality and transparency on our sustainability platform. The result is a climate report that provides you with fact-based insights into where your actual emissions are—and where it makes the most sense to take action.

Measure, reduce, sequester—three components of a comprehensive climate strategy.

Step 2: Reduce – in line with scientific evidence

Based on these measurements, the next step is to set science-based climate targets—for example, by joining the Science Based Targets initiative Science Based Targets SBTi)—which entails halving emissions every ten years, in line with the requirements of the Paris Agreement to limit global warming to 1.5 degrees.

Reducing emissions is at the heart of your climate strategy. This involves concrete actions within your operations: more efficient energy use, more sustainable or fully circular procurement, changes in travel habits, and a transition in your supply chain. We help you prioritize the right initiatives and track results over time.

"Reducing emissions is the cornerstone of your climate strategy."

Step 3: Tie off – balance what remains

The UN’s Intergovernmental Panel on Climate Change (IPCC) is clear: reducing emissions is not enough. The world must also actively remove the carbon dioxide that is already in the atmosphere—even if we manage to reduce emissions quickly enough.

carbon offsetting certified projects – verified according to Plan Vivo the Gold Standard – is the tool we offer your company to achieve net zero. These projects sequester carbon dioxide from the atmosphere throughnature-based climate solutions, while simultaneously benefiting biodiversity and local communities. This is a highly effective way to address current emissions while efforts to reduce them are underway.

carbon offsetting nature-based climate solutions – a way for your company to offset its carbon footprint.

Why all three parts are necessary

It’s easy to get stuck at one of the stages. Some companies track metrics but don’t take action. Others cut back without knowing where they actually stand.

We know that companies that engage in carbon offsetting and do so as part of a comprehensive strategy—often reduce their emissions twice as fast as those that do not. This is because climate financing creates an economic incentive: every ton of emissions reduced internally is one ton that does not need to be offset.

Together, these three components form a comprehensive climate strategy— a strategy that is credible, measurable, and aligned with the actual needs of both the climate and business.

 

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