Arvid Nordquist's marketing manager Erica Bertilsson says that the main reason for the investment was to achieve increased differentiation in the market. Then climate financing became a catalyst for their own sustainability work. When the investment was well received, it was also easier to make decisions about further sustainability investments.

– Arvid Nordquist has been around for over 130 years. When we do something, we take a long-term view. Today, climate financing is part of the values that our brand delivers, an asset for us and our customers, says Erica Bertilsson, Director of Sustainability & Communications at Arvid Nordquist.

Erica Bertilsson notes that many tree planting projects are carried out in coffee-growing countries that Arvid Nordquist already has a relationship with and visits regularly. She emphasizes that climate financing and reducing one's climate footprint are essential if you work with agricultural products.

– We are part of those who put pressure on ecosystems while being dependent on them. There are 25 million coffee farmers affected by climate change worldwide. For us, it is therefore obvious to focus on Plan Vivo's climate projects, which provide both environmental benefits and improved living conditions. It was not a difficult decision, says Erica Bertilsson.

She believes that an important part of Arvid Nordquist's success in linking the sustainability strategy to the business is that they have made it part of their brand communication and gathered all the staff so that they became ambassadors for the climate projects.

– Today, climate financing is part of the values that our brand delivers.