Three strategies are used to achieve the project’s set goals: reducing pressure on grazing land, diversifying sources of income for local people and preserving biodiversity. The pressure on the pastures is reduced by utilizing efficient land use systems that allow the land to rest. This is achieved by collaboration between the herdsmen who coordinate their movement across the land, reducing the risk of overgrazing. A prerequisite for the sustainability of pastures is also that the number of cattle being grazed is reduced. Therefore, the project works with a number of different activities to create other sources of income and to maximize the income from the livestock that already exists. This is done, for example, through the production and sale of wool, leather and dairy products.

The project also works to preserve biodiversity through the formation of cooperatives that survey and patrol the steppes to prevent illegal deforestation and poaching. The formation of the cooperatives has had a huge impact since its inception four years ago, resulting in animal populations such as the Mongolian Gazelle and Red Hjort starting to recover.

By educating and enabling nomad groups in how they can market and sell their products, they are better able to earn a living and conserve the ecosystem. Around 130,000 tonnes of carbon is estimated to have been sequestered in the soil through this improved land use strategy.