Preface Henrik Juhlin, CEO of ZeroMission

2024 has been a year that has tested ZeroMission's values, endurance and resilience. Since 2006, we have had the privilege of supporting companies in their work to reduce their climate impact, strengthen their business and take greater responsibility as suppliers. Over the years, we have seen how the companies that have succeeded best are those who have had the courage to stand by their long-term sustainability strategies – even when the market changes.

During the year, we have continued to grow in climate calculations and climate strategies, while we see a worrying trend where fewer and fewer companies choose to invest in climate solutions outside their own value chain. Contributing to climate measures outside one's own business is an important part of taking overall responsibility for one's climate impact – and an issue we will continue to push forward. No matter what.

One of the year's biggest challenges has been the media frenzy that arose after Aftonbladet's series of articles about one of our projects in Uganda. After extensive independent reviews, own visits and interviews with project participants, we can state that the reporting lacks foundation and that the claims are incorrect. The consequences have nevertheless been great, both for us as an organization where we have been forced to make some tough decisions, and for the people in Uganda that the project aims to support. At the same time, we have gained invaluable insights into the importance of transparency, independent reviews and long-term relationships with project partners.

Despite the challenges, we are taking important steps forward. Our new strategic partnership with EcoOnline gives us access to a world-leading platform for climate and sustainability reporting. Together, we are strongly equipped to help companies meet the growing regulatory requirements, such as CSRD, and contribute to a more sustainable business community. We know that climate data will become a crucial competitive advantage. Not only for large companies, but also for smaller companies as important suppliers in value chains.

In a time when climate challenges are more urgent than ever, we must dare to be persistent. We must dare to do more than just reduce our negative impact – we must be a positive force for change. We must also be holistic in our work, as we are currently exceeding six of nine planetary boundaries. Only by seeing climate, biological diversity and social sustainability as a whole can we create real change.

We would like to extend a big thank you to our customers, partners and colleagues for your commitment and for sharing our vision of a more sustainable world. Together, we continue the work of creating a future where companies not only do less harm – but also do good.

Read the full annual report here.