The study shows that when it comes to sustainability plans, up to 23% of all CFOs think that more than 2,5% of the turnover should go to investments in sustainability.

Their main priorities include offsetting emissions, reducing travels, decarbonize supply chains and educating the work force.

ZeroMission’s CFO Alanna Tameta

• 93% of all CFOs saw investing in sustainability as a business case
• 61% saw investments in sustainability as a cost decision, rather than something that only creates added value
• 69% of CFOs expect a higher ROI from sustainability initiatives compared with conventional investments

The study clearly show that CFOs understand that they must think about sustainability investments, while at the same time being overwhelmed by complexity and lack of resources. “Regulation paralysis” is very real.

So, what can a CFO do? First and foremost: make sustainability profitable, work together with sustainability experts, be transparent and communicate the sustainability impact and future-proof the business.

Climate strategists at ZeroMission help you simplify reporting frameworks, capacity building, collaboration and knowledge sharing.

This study was done by We Don’t Have Time and Kearney, and build upon interviews with over 500+ CFOs across different geographies. 

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